Skip to main content

Home/ Educational Technology and Change Journal/ Content is the New Currency
Bonnie Sutton

Content is the New Currency - 1 views

content digital world rules

started by Bonnie Sutton on 21 Oct 11
  • Bonnie Sutton
    Home Headlines
    Content Is The New Currency
    Submitted: October 20, 2011 - 7:37pm
    Originally published: October 20, 2011
    Last updated: October 20, 2011 - 7:40pm
    Source: Fast Company
    Author: Shawn Parr
    [Commentary] Just because you can broadcast content via Twitter, Facebook, LinkedIn, and YouTube, that does not necessarily mean people are interested in what you have to say. People are intrigued by those who can entertain, educate, or intrigue them. Meaningless and forgettable content is ignored. Dull content is the equivalent of boring and meaningless conversations that are quickly forgotten. The digital world makes it easy for us to contribute to the conversation with opinions, narratives, pictures, and videos, so it is harder than ever to stand out from the crowd. What you talk about and how you deliver your content matters more now than ever before. Companies no longer have the luxury of communicating in a controlled monologue with consumers through traditional advertising. Technology creates an open environment where millions of people are vying for attention. With content as currency, you must have something relevant, compelling, and meaningful to say. Today, people respond to content that moves or entertains, so make sure your content is relevant and riveting.

    An uncommon sense guide to using content as currency:

    Many executive leadership teams are still struggling to embrace content as the new frontier. Your company must be educated and immersed in the power and mechanics of social media and content development.
    Illustrate the power of relevant and compelling content by building valuable relationships to both indirectly and directly drive revenue for executives.
    Use tools like missions, visions and values to set a strong foundation for meaningful, powerful communication and content strategy.
    What you have to say, how you say it and where you say it may not have the same impact as it used to, so make sure you have got something interesting to talk about. Map out how you are going to entertain, how it is relevant, what stories you will share, and what value it will deliver to your community.

To Top

Start a New Topic » « Back to the Educational Technology and Change Journal group