Content is the New Currency - 1 views

• 
  #1 Bonnie Sutton on 21 Oct 11

   

  Home Headlines http://benton.org/node/94354
  Content Is The New Currency
  Submitted: October 20, 2011 - 7:37pm
  Originally published: October 20, 2011
  Last updated: October 20, 2011 - 7:40pm
  Source: Fast Company
  Author: Shawn Parr
  [Commentary] Just because you can broadcast content via Twitter, Facebook, LinkedIn, and YouTube, that does not necessarily mean people are interested in what you have to say. People are intrigued by those who can entertain, educate, or intrigue them. Meaningless and forgettable content is ignored. Dull content is the equivalent of boring and meaningless conversations that are quickly forgotten. The digital world makes it easy for us to contribute to the conversation with opinions, narratives, pictures, and videos, so it is harder than ever to stand out from the crowd. What you talk about and how you deliver your content matters more now than ever before. Companies no longer have the luxury of communicating in a controlled monologue with consumers through traditional advertising. Technology creates an open environment where millions of people are vying for attention. With content as currency, you must have something relevant, compelling, and meaningful to say. Today, people respond to content that moves or entertains, so make sure your content is relevant and riveting.
  
  An uncommon sense guide to using content as currency:
  
  Many executive leadership teams are still struggling to embrace content as the new frontier. Your company must be educated and immersed in the power and mechanics of social media and content development.
  Illustrate the power of relevant and compelling content by building valuable relationships to both indirectly and directly drive revenue for executives.
  Use tools like missions, visions and values to set a strong foundation for meaningful, powerful communication and content strategy.
  What you have to say, how you say it and where you say it may not have the same impact as it used to, so make sure you have got something interesting to talk about. Map out how you are going to entertain, how it is relevant, what stories you will share, and what value it will deliver to your community.

   

  <div class="cArrow"> </div><div class="cContentInner">Home Headlines <a href="http://benton.org/node/94354" rel="nofollow" target="_blank">http://benton.org/node/94354</a> <br /> Content Is The New Currency <br /> Submitted: October 20, 2011 - 7:37pm <br /> Originally published: October 20, 2011 <br /> Last updated: October 20, 2011 - 7:40pm <br /> Source: Fast Company <br /> Author: Shawn Parr <br /> [Commentary] Just because you can broadcast content via Twitter, Facebook, LinkedIn, and YouTube, that does not necessarily mean people are interested in what you have to say. People are intrigued by those who can entertain, educate, or intrigue them. Meaningless and forgettable content is ignored. Dull content is the equivalent of boring and meaningless conversations that are quickly forgotten. The digital world makes it easy for us to contribute to the conversation with opinions, narratives, pictures, and videos, so it is harder than ever to stand out from the crowd. What you talk about and how you deliver your content matters more now than ever before. Companies no longer have the luxury of communicating in a controlled monologue with consumers through traditional advertising. Technology creates an open environment where millions of people are vying for attention. With content as currency, you must have something relevant, compelling, and meaningful to say. Today, people respond to content that moves or entertains, so make sure your content is relevant and riveting. <br /> <br /> An uncommon sense guide to using content as currency: <br /> <br /> Many executive leadership teams are still struggling to embrace content as the new frontier. Your company must be educated and immersed in the power and mechanics of social media and content development. <br /> Illustrate the power of relevant and compelling content by building valuable relationships to both indirectly and directly drive revenue for executives. <br /> Use tools like missions, visions and values to set a strong foundation for meaningful, powerful communication and content strategy. <br /> What you have to say, how you say it and where you say it may not have the same impact as it used to, so make sure you have got something interesting to talk about. Map out how you are going to entertain, how it is relevant, what stories you will share, and what value it will deliver to your community.</div>

  ...

  Cancel

To Top