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Ecouterre is a website that promotes about eco friendly fashion, designers, and technology. The idea is to inform the public about the advances being made in sustainable fashion. There has also been a new certificate developed that encourages fashion brands and retailers to recycle waste and become more sustainable. Consumers are able to use the certificate to see how their purchase is directly impacting the environment. I think this certificate is such a great idea. Being able to directly see how one's purchase is affecting the environment will definitely encourage more people to shop at retailers that utilize the certificate. 

A Minnesota fashion group has created a set of standards for sustainable and "green" fashion. The group hopes to better put the consumer at ease by informing them of the strict standards that are carried out to ensure their garment is ethically made and environmentally sustainable. The group offers their certification requirements free of cost to the designer so it is not difficult or expensive to attain for companies just starting out. 

A set of standards is a good idea. The USDA can set organic standards but most of the environmental harm is from the chemicals used on the textiles later in the cycle.

This article is about how the company Domtar received FSC forest management certification which will now allow them to provide their market with more socially, environmentally and economically sustainable paper options.