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Know where and how to search efficiently to find the best information for your purposes Make good decisions regarding the quality and appropriateness of your information sources, including assessing whether a resource is trustworthy and up-to-date Know who has rights to the work you use Know how to properly give others credit for their ideas Know the extent to which you can ethically remix or synthesize ideas and information in your own work

The ROI Formula (SOMA-Formula) Without going too deep into all the methods and techniques here is a financially verifiable and mathematical doable ROI calculation for Social Media: Contribution Margin CM in currency generated from externally referred customers over Interaction Cost IC in currency for human interaction and other cost to manage and engage in the ecosystem = Social Media ROI SM-ROI CM / IC = SM-ROI.