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Last month, in a small room on the fifth floor of a high-rise building in San Mateo, Calif., three men sat around a table, thinking. The place was wallpapered with Post-it notes, in a riot of colors, plus column after column of index cards pinned to foam boards. Some of the cards had phrases like "space maximizers" or "stuff trackers" written on them. Many had little three-dimensional ink drawings and titles, like "color-coded Tupperware horizontal stacker." It looked as if these guys had been locked in and told they couldn't leave until they dreamed up 1,000 of the wackiest home-storage items they could imagine.