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Oliver Burkeman went to Texas to the South by Southwest festival of film, music and technology, in search of the next big idea. After three days he found it: the boundary between 'real life' and 'online' has disappeared

The Oxford Internet Institute is a research department of the University of Oxford, focusing on the social implications of the Internet and other advanced ICTs. Our multidisciplinary research faculty include political scientists, sociologists, lawyers, and economists who are engaged in a variety of research projects covering the themes of: Everyday Life, Governance and Democracy, Network Economy, Science and Learning and Shaping the Internet. One of our key missions is to stimulate and inform debate about the Internet, and to shape policy and practice around its (re)invention and use.

We live in a busy world. Whether you're looking around online or off, there's "stuff" going on all around us. Some of us are trying to keep up and some of us aren't. Either way, both parties are inevitably going to miss out on some of this "stuff" I'm alluding to. And that's because we all need to look at not only why we're missing out, but how we can avoid missing out on as much as we do. This is when levels of personal productivity come into play.