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"[Good ideas] come from crowds, they come from networks. You know we have this clichéd idea of the lone genius having the eureka moment. Slow hunch: John Snow, who discovered how cholera was spread, had no 'Eureka' moment "But in fact when you go back and you look at the history of innovation it turns out that so often there is this quiet collaborative process that goes on, either in people building on other peoples' ideas, but also in borrowing ideas, or tools or approaches to problems. "The ultimate idea comes from this remixing of various different components. There still are smart people and there still are people that have moments where they see the world differently in a flash. "But for the most part it's a slower and more networked process than we give them credit for."