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"Everyone knows a name dropper when they hear one. Buzz names like Gates, Jiwei, Jobs, Nooyi, Zuckerberg and Winfrey can give dramatic pause to a conversation and pique collegial interest. But their mere mention can also throw a name dropper under the credibility bus quicker than they can say "My cousin was college roommates with J.K. Rowling's agent's sister.""

Brain science offers some insight into why infographics are so effective.

"If there is one general rule about the limitations of the human mind, it is that we are terrible at multitasking. The old phrase "united we stand, divided we fall" applies equally well to the mechanisms of attention as it does to a patriotic cause. When devoted to a single task, the brain excels; when several goals splinter its focus, errors become unavoidable."