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Why have you been so successful in reaching some of your goals, but not others? If you aren't sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer - that you are born predisposed to certain talents and lacking in others - is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.

Is the discourse about multitasking falling into the fallacy of the excluded middle? Could it be that instead of a stark choice between the frantic pursuit of getting more done in less time at one extreme or demonizing multitasking at the other end of the spectrum that there is an as-yet undocumented literacy in the relatively unexplored middle, a partially mental and partially technical skill at deploying the appropriate attentional style with the appropriate media at the appropriate time?