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A film available on OhioLINK. TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue. (35 minutes)

Vernon, lead author of this report, and fellow colleagues, discuss the economic inefficiency in the U.S. healthcare system caused by low health literacy. Annual costs to the U.S. economy are in the billion dollar range. The report shows that low health literacy is associated with lack of stable coverage and reliable health care access, a national health reform to improve health literacy would result in major savings as well as better health care. Vernon and associates make valid points to the cost of low health literacy to the economy.