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Martina Helfferich

To create brand attachment, tell your origin story - The Washington Post - 0 views

www.washingtonpost.com/...gIQAoiCV7R_story.html

brand attachment

shared by Martina Helfferich on 21 Mar 12 - No Cached
  • Martina Helfferich on 21 Mar 12
     
    This article examines the use of emotional attachment and building of unique stories to create buzz through social media sites like twitter and facebook.
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