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I talked about this in class and I've posted on this before, but when I first posted this the idea was still in the inchoate stages of development. Now you can click on different chapters of the story and there will be a menu on the right hand side that shows animated versions of people added to the story. By clicking on this drawing, the story will advance to the period where this person makes a guest appearance and will show the real photo used for the drawing which is sometimes a facebook profile picture. Why I think this is especially interesting is that it has elements of IF that are in use in electronic literature, but it also creates a participatory community based around a specific exigency which is buying products from AXE.