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An article about Inbound Writer, software that helps writers revise their content to maximize search engine optimization. The author's conclusion: "Just like the Internet it is served across, InboundWriter is just an information source, and it can be used for good or evil."

Google's New Search Algorithm to Crack Down on 'Black Hat Webspam' By Ars Technica By Matthew Braga, Ars Technica Nefarious search engine optimizers be warned. Google is coming for you-again. Following previous changes to Google's ranking and page layout algorithms, the search giant is pushing yet another update to its algorithm this week with the hopes of curbing "black hat webspam" from creeping into search results. * Google thinks that by increasing the complexity of its algorithms, it can weed out malicious intent. Funny thing about complexity is that it tends to breed more complexity. This reminds me a bit of Bogost's book on games. This cat and mouse scenario between Google and fake SEO creators seems to lead to ever evolving code much like in natural systems where the adaptations of the prey animal to take advantage of an environment are eventually matched by a predatory animal with adaptations designed to match or exceed the prey's abilities...

A neat -WIRED- blog documenting new developments in software (mostly Internet based), also offering some tips-and-tricks kinds of features too.

Whoops