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This is a technical discussion on dopamine, rewards, and time by neurologist Robert Sapolsky. His research has shown that the anticipation of reward is more pleasurable than the reward itself and this pleasure increases when the reward is not a guarantee, but a possibility. This kind of discussion may seem overly abstract and distant from the classroom, but understanding how motivation works, even on a neuro-chemical level, can help us to not only design our courses, but develop new approaches to generating enthusiasm and performance in the classroom. It is a good place to start when crafting (or re-designing) a teaching (and/or writing) philosophy. What are the rewards students associate with writing? What is our role in creating, maintaining, and providing access to those rewards? Do the rewards always have to be attainable? How do we frame these ideas for use in academic planning?