Interesting historical and abstract uses of design in art. Accompanied by great commentary and discussion of what the particular emphasis of the piece signifies.
Some interesting ideas considering different approaches to emphasis as it concerns design and expands on different concepts than chapter 2 in greater detail. Also provides great visual aides.
I was a little confused about copywriting from the text but this website helped me understand some of the formulas and what to focus on: headlines
Push Chapter 1
I did not quite understand the section in chapter 1 about copywriting, until I found this website. This page takes the main points explained in the book, but goes into more detail. Push Chapter 1
Push 3 - I feel like this will be beneficial to completing my first project because it clearly states the purpose of technical writing and goes over various processes of planning prior to the initial drafting process