"Alignment is another way of creating associations between visual elements, which help users quickly understand the relationships of objects on a page."
"refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama."
This site gave a fantastic explanation of balance in web design. I actually think I got more from reading this than I did reading the text book. I loved the visual examples that this gave. Definitely a good read.
I like this site because it provides a well done power point. I like that the power point not only includes formal reports, but also includes proposals.
This youtube video relates to Chapter 2 which focuses on the design process and the steps involved. Although this video is slightly different from the steps stated in the textbook, it kind of goes into more detail of the steps given in the text book and gives a nice visual of the steps involved in creating a webpage and how it will look on multiple media devices.
A little documentary that explains some of the things we read about in other articles but includes animations and expounds upon the history of the internet. I enjoyed the visuals with the information.
This page goes into depth about space as discussed in Chapter 3 and has more images so it is easier for me to see the positive/negative space for example.
An article discussing the meaning of different shapes and what they can do to a presentation when using them. I think this is helpful because it gives us an understanding of the certain connotations of certain shapes that are going to be used.
"In the visual digital culture landscape, the interaction between media technologies demands a critical approach to describe such relationships. Jay David Bolter and Richard Grusin�s Remediation: understanding new media sets up the theoretical parameters and close-reading examples to describe interactions between old and new media."
This website does a fantastic job describing how rhythm can be created and utilized in a web design. Rhythm can be very effective in moving a user's eye across the website while also providing an aesthetically appealing appearance. Rhythm is an element that can tie an entire site together when used properly.
JayDax website is developed by a husband wife team, (John and Shelia Chapman) http://www.jaydax.co.uk/lastsupper/lastsupper.htm
Rhetorical Analysis: This is a painting of the Last Supper painted by Leonardo Da Vinci. The purpose of this painting is to depicting the scripture in the Gospel of John 13:21,, in the Holy Bible. The targeted audiences are people who are Christians, artist, bible and historian scholars. Understanding the individuals in the painting are biblical, namely Jesus Christ in center of painting establishes a portion of the targeted audience, and the fact that it is a well known painting of Da Vinci establishes the art and historian scholar audience.
Design Analysis: The painting is very good example of visual weight. Both symmetrical and asymmetrical balanced are use. Jesus is centered as well as the arch in the center of the table and the apostles are depicted on both sides of Jesus using symmetrical balance. When examining the table setting of the food symmetrical balance is used. Other examples of symmetrical balance are the rear windows, the gridded ceiling. All of these examples convey the definition of symmetrical as history, dignity, and formality. Asymmetrical balance in seen in the arches, one side is colored in and on side white space is used providing contrast and visual weight. Although the panels on the wall are symmetrical the contrast used on the left side provides an unequal, asymmetrical, balance.