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"Many of the specific examples provided in Lev Manovich's discussion of new media's variability suffer from an imprecision that leaves unclear just how the Principle of Variability ought to be properly applied when thinking about new media objects" This article relates to the Manovich reading and variability.

Much of new media is formed with social changes. The more variable new media is, the more it appeals to the individuality of this generation.

"Lev Manovich sites the five principles of New Media as Numerical Presentation, modularity, automation, variability, and transcoding. It is the second category, modularity, with which I seem to take issue" Blog entry, in which the other takes issue with Manovich's "modularity" category.