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This video is an interview describing Spychips, a book about RFID tags. This book goes into detail about RFID tags and gives a better description of what Chapter three of The Computer: A Very Short Introduction gave.

Tile is a small object including an RFID as described in Chapter 3 of "The Computer." The advantages of these devices are easily understood, but privacy could be a concern, as well. As suggested by Ince, many individuals are uncomfortable with their personal locations can be monitored. Tile's ability to send your location to other Tile users could make some uncomfortable with the concept. As someone who misplaces my keys regularly, I am willing to take the privacy risk!