"The Sims" creator eyes the world beyond games - 0 views
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Will Wright, the creator behind top-selling videogame "The Sims,"
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"We're taking the idea that you can have a million people engaged not just in entertainment, but also have them creating huge amounts of content for other people to experience
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""The Sims" was always an experiment," said Wright. "We never thought it'd be a mainstream thing. We simply did a game and started adding expansion packs and did a sequel and added more expansion packs."
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"People can learn lessons about the past, present and future in an entertaining way."
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"Games and stories are generative with one leading to the other," said Wright, who added that games allow people to build models in a virtual world to apply back to the real world.
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Following on from his bestsellers like "The Sims 3" and "Spore," Wright is working on new franchises that can go beyond games to the Web, mobile devices, and traditional Hollywood outlets like television and film.
