On many levels, considering the size and profile of the school, this could be considered a disappointment,
The first thing that catches the eye is the nearly $4-million drop in ticket sales from 2010 to 2011, that offset contribtuions and other revenue increases.
Overall, ASU's revenue of $55,294,113 was well below the conference median of $62.5-million (not including Utah or Colorado).
This article shows the progress of ASU's football program in the last 5 years. 4 million drop in ticket sales, and revenue being low shows this program struggling but shows promise.