EBSCOhost: Dimensions of Quality in Online Business Course Offerings: Content, Format ... - 0 views
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Corey Schmidt on 16 Jan 13As online education continues to expand in the United States, Kenneth Heischmidt and Yves Damoiseau conducted a study to better understand the dimensions of quality in online business courses. The authors collected data and studied the dimensions of quality perceived by students in online classes. The results of the study aid online instructors develop courses to meet student expectations, increase satisfaction with the course, and ultimately increase student success. After surveying 260 business students at Southeast Missouri State University enrolled in an online class, 96 responded to the survey. The survey results led to three dimensions of quality in online courses: feedback, format, and content. Students expect timely feedback from an instructor, including prompt grading, access to the course and grades 24/7. The course format itself should be easy to navigate, without group work, and instruction facilitated by the instructor, according the students who participated in the study. Finally, the content of the course must offer clearly explained assignments, supplemental notes provided by the instructor, up-to-date content, and convey more information during class time than found within the textbook. In addition to the three dimensions of quality, the study also revealed, students expecting to receive an A or B in a course were also significantly more satisfied with their online course experience. The number of participants in the study was small, limiting the results. A large participant pool is needed to test the results on a grander scale. The study focused on business students, but could be adjusted for other departments and programs in the future, increasing access to participants.