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The notion behind Professor Direct is to offer instructors the opportunity to teach courses online while determining the price or worth of the class, decreasing the cost of college courses drastically. Unlike other massive open online courses, Professor Direct calls their courses "ultra-affordable," averaging $99 a course. The instructor decides the cost of the course, in addition to office hours, communication (email) speed, tutorial options, and enrollment caps. Accessibility to the instructor, such as office hours and prompt email responses, allows professors to justify an increase in the cost of the course. Professors even receive commission for recruiting new students to their courses.  While there are a variety of benefits to enrolling at Professor Direct, few colleges and universities will accept transfer credits from the institution. Professor Direct also does not offer degrees, which prevents the organization from becoming accredited. The courses are, however, approved by the American Council on Education's College Credit Recommendation Service. Young alludes to an educational revolution if Professor Direct gained regional accreditation, a paradigm shift for higher education. For now, Professor Direct, and a similar organization called Udemy, are not accredited and are working to increase both their student populations and reputation within the higher education world.