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One thing you can do is to personalize the share message. Instead of saying “a friend wanted to share with you”. say “Your friend Josh wanted to share with you”.

Kurt Lewin’s Equation as the central tension in social psychology

Robert Axelrod’s 3 necessary conditions to cooperate

http://del.icio.us/bokardo/uxweek/

Humans constantly search out ways to communicate more efficiently.

The primary use of the Internet is communication

The people we know greatly influence how we act.

The best tools do one thing very well. It nails a certain activity to the wall and really makes it simple and easy. Hammers drive in nails. Del.icio.us saves bookmarks. Netflix sends you movies. Photoshop enables image editing. iTunes plays music, etc. All of these tools actually have other uses, but that’s the 1%. We naturally gravitate toward software with a single purpose because its easier to remember and we know exactly what we’re doing when we’re using it.

8) Not Enabling Recommendations

9) Failing to Set a Good Example

10) Failure to See the Larger War

1) Underestimating The Cold Start Problem

you have to build your own attention momentum over time

Strong social sites build value one user at a time. If one user finds value, then they’re much more likely to tell others or invite their friends.