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Over the last couple years, a lot of schools have started to use CRMs for education purposes. They’ve done it because their LMSs and SIS’s aren’t getting the job done. It’s a great idea that works well in marketing, but not so well in learning.

In education, we don’t need CRM. We need a new category of tools--Learning Relationship Management--to: make sure that each student has a personal learning plan that aligns with their long-term ambition for life enable mentors, coaches, advisors, and instructors to collaborate to help students succeed. provide for digital learning communities that strengthen informal learning ensure that each student has exactly what they need to reach their goals allow schools to connect better and more relevant content to their students allow schools to connect with industry to make sure that learners are ready to be productive and self-sufficient upon graduation

LMSs don’t cut it because they put the classroom at the center, not the students and their goals. CRM doesn’t cut it because it has no role for students to manage their own relationships.