empower retailers to increase store revenue by integrating inventory or other store system information to deliver targeted promotions and information. Examples include wayfinders, menu boards highlighting specials and in-store promotions
One-third of retailers surveyed also are likely to invest in kiosks designed for customers who want to experience web commerce and check inventory while inside a store
retailers that provide customers with this type of in-store activity (for example, the ability to place web or catalog orders in the store) are 1.4 times more likely to see higher than 80 percent customer satisfaction in stores
Amazon, the world's largest online retailer, is introducing the new site and tablet device as the company goes beyond its roots selling through personal computers to reaching customers via the kind of mobile connections they increasingly use.
Android will be installed on 37% of all smartphone handsets in the country by year-end, up 13 percentage points over 2010. Apple will likewise see its OS increase share, but only slightly: from 28% of the market last year to 29% this year. iOS will continue to inch upward in market share through 2013, but by that year Android will hold more than two-fifths of the US smartphone market.
The growth in Android usage comes mostly at the expense of Research In Motion’s BlackBerry, which eMarketer predicts will drop from 30% of the market in 2010 to just 15% in 2013.
