Personalization Key to Retail Growth According to New Research - 2 views
-
empower retailers to increase store revenue by integrating inventory or other store system information to deliver targeted promotions and information. Examples include wayfinders, menu boards highlighting specials and in-store promotions
-
One-third of retailers surveyed also are likely to invest in kiosks designed for customers who want to experience web commerce and check inventory while inside a store
-
retailers that provide customers with this type of in-store activity (for example, the ability to place web or catalog orders in the store) are 1.4 times more likely to see higher than 80 percent customer satisfaction in stores
