"Big Data" describes vast data sets that, when analyzed by algorithms, may reveal patterns, associations, and trends. In particular, these findings relate to human behavior and interactions. These data sets are treasure troves and -- when unlocked by the correct algorithm -- can release powerful findings.

Some 20% of Americans ages 18 to 34 multitask this way too Sometimes the heat of the moment isn't just enough to fully unplug. According to the 2013 Mobile Consumer Habits study conducted by Harris Interactive for mobile company Jumio, most Americans don't like parting with their significant other - their smartphone.