If you ever want a marketing campaign to have at least a chance of working, start with your list of attributes. Once you have your outlined list, expound on each attribute so that you can take full advantage of it.
A Live Example:
I am going to give you an example of this process by using my own business, ZOXpro.com. This is the actual exercise I went through. And while I was going through it myself, I thought that this would be a great topic to write about. Many times you may hear similar techniques in most business builder manuals, but most do not give you real-life examples you can compare with your own situation.
What Makes My Own Business Unique - I'll Show You.
In the topics I give, you'll think that some of these attributes may sound similar to start with, but you'll soon see that there is quite a difference between the points. So, here is where we start:
Top 10
Top 10 Things (Actually more than 10…) that make Brain Management and Mental Photography different from other mind disciplines:
1. Invented by Richard Welch, the founder, my Mentor.
2. We are the original.
3. Invented separate form all other mental disciplines.
4. Our organization specializes in one program.
5. Since we have one program, we have been able to simplify the tasks making it timely (many mind discipline programs take more time than ZOX Pro Training)
6. We're not here to sell you something else. Therefore, the ZOX Pro Training has a different agenda; yours!
7. Taught on a scientific level, all religions are okay with ZOX Pro Training.
8. Free refreshers of ZOX Pro Training for life. You have a Lifetime Membership.
9. As the course is upgraded, you don't pay to re-attend and gain the updates on-line.
10. Anti-guruism. You are your own BEST Guru!
11. We don't need to know your problems. ALL of our trainings and seminars are non-intrusive.
12. Everyone can use ZOX Pro because it's natural and you were born with it.
As you can see, we have come up with more than 10 attributes! These are still just listed in an outline form. In the next blog entry, we will take the next step of this exercise and expand the list.
Other Articles in the "Business Marketing" Series:
A Business Marketing Exercise
If you ever want a marketing campaign to have at least a chance of working, start with your list of attributes. Once you have your outlined list, expound on each attribute so that you can take full advantage of it.
A Live Example:
I am going to give you an example of this process by using my own business, ZOXpro.com. This is the actual exercise I went through. And while I was going through it myself, I thought that this would be a great topic to write about. Many times you may hear similar techniques in most business builder manuals, but most do not give you real-life examples you can compare with your own situation.
What Makes My Own Business Unique - I'll Show You.
In the topics I give, you'll think that some of these attributes may sound similar to start with, but you'll soon see that there is quite a difference between the points. So, here is where we start:
Top 10
Top 10 Things (Actually more than 10…) that make Brain Management and Mental Photography different from other mind disciplines:
1. Invented by Richard Welch, the founder, my Mentor.
2. We are the original.
3. Invented separate form all other mental disciplines.
4. Our organization specializes in one program.
5. Since we have one program, we have been able to simplify the tasks making it timely (many mind discipline programs take more time than ZOX Pro Training)
6. We're not here to sell you something else. Therefore, the ZOX Pro Training has a different agenda; yours!
7. Taught on a scientific level, all religions are okay with ZOX Pro Training.
8. Free refreshers of ZOX Pro Training for life. You have a Lifetime Membership.
9. As the course is upgraded, you don't pay to re-attend and gain the updates on-line.
10. Anti-guruism. You are your own BEST Guru!
11. We don't need to know your problems. ALL of our trainings and seminars are non-intrusive.
12. Everyone can use ZOX Pro because it's natural and you were born with it.
As you can see, we have come up with more than 10 attributes! These are still just listed in an outline form. In the next blog entry, we will take the next step of this exercise and expand the list.
Other Articles in the "Business Marketing" Series:
What's Your Top 10? - Part 1
What's Your Top 10? - Part 2
What's Your Top 10? - Part 3
What's Your Top 10? - Part 4
What's Your Top 10? - Part 5
Great Things Happen Here!
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