What's Your Top 10? - Part 2 - 3 views
started by Shannon Panzo on 19 Oct 15
started by Shannon Panzo on 19 Oct 15
started by Shannon Panzo on 19 Oct 15
started by Shannon Panzo on 19 Oct 15
In the previous article of this series, we discussed how to determine which attributes distinguish your company, your product, or yourself from your competitors' attributes. If you know about ZOXing, you already know about what distinguishes ZOX Pro Training from other brain management systems, but let's look at other companies.
Sex Sells!
We have a local plumber that projects himself as a 'sexy' plumber. Why? Because plumbing is not sexy; it isn't even slightly attractive. So, he sells himself as the 'sexy' plumber. It sets him apart from other plumbers. (We don't know if they are 'sexy', because they don't tell us.) Don't worry, he most likely charges like all the other plumbers - lots.
There is an irrigation company (what? more plumber stories?) that often showed a pretty teenage girl at the end of their television ads. Many men went into their business location thinking she would be behind the service counter. I never saw her there, but I did find out that she is the daughter of one of the owners of the company. Helen of Troy launched a thousand ships - a pretty face can sell pipe!
We don't try to use pictures of pretty girls on ZOXpro.com to sell ZOX Pro Training, because we think that ZOX Pro sells itself through other attributes. This example, though, is a way of showing that you can use all sorts of approaches to attract attention to your company and your products. Once customers try your products, they will be able to distinguish for themselves why your company is better than your competitors.
If you have Deep Pockets…
If you're still low on ideas, you can buy a 'face'! No this is not a bad hair day, or major cosmetic surgery, this is giving your company a facelift with a 'frontrunner'. This is a term to describe someone who gives a good face, good voice, etc. to get your business seen. Sure, it's still your company, and you still make the decisions, but a frontrunner can get you attention. Remember the irrigation company with the pretty girl in the television ads that we mentioned earlier? That is exactly what we mean by a 'frontrunner'.
Keep working on your list of your top 10 attributes and check back for our next article in this series for more ideas.
Other Articles in the "Business Marketing" Series:
What's Your Top 10? - Part 1
What's Your Top 10? - Part 2
What's Your Top 10? - Part 3
What's Your Top 10? - Part 4
What's Your Top 10? - Part 5
Great Things Happen Here!