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David Sebek

Persuasive Techniques in Advertising - ReadWriteThink - 0 views

  • tudents will learn persuasive techniques used in advertising, specifically, pathos or emotion, logos or logic, and ethos or credibility/character. They will use this knowledge to analyze advertising in a variety of sources: print, television, and Web-based advertising. Students will also explore the concepts of demographics and marketing for a specific audience. The lesson will culminate in the production of an advertisement in one of several various forms of media, intended for a specific demographic.
David Sebek

Remixing Lego Advertisements and Considering Gender Stereotypes - 0 views

  • It’s a great, and entertaining, way to show how audio, visual and the selling of a product to a girl or boy (as opposed to any gender kid) is done
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    Good site to look at stereiotypes
David Sebek

Gorgeous Vintage Soviet Propaganda and Art Posters | Brain Pickings - 0 views

  • The convergence of vintage design and propaganda is a thing of beauty and power, be it in science or in politics. Ben Perry’s massive collection of 20th-century Soviet and Russian propaganda, advertising, and art posters, created between 1917 and 1991, offers a beautiful perspective on mid-century design and the modernist aesthetic from the other side of the Iron Curtain.
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    The convergence of vintage design and propaganda is a thing of beauty and power, be it in science or in politics. Ben Perry's massive collection of 20th-century Soviet and Russian propaganda, advertising, and art posters, created between 1917 and 1991, offers a beautiful perspective on mid-century design and the modernist aesthetic from the other side of the Iron Curtain.
David Sebek

The Top 10 Anti-Drug TV Ads of All Time | News - Advertising Age - 1 views

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    emotional appeals
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