Saving wildlife is at the core of WWF’s mission. Why? Because animal populations are disappearing at an alarming rate. But even in the face of threats like poaching, habitat loss and overuse of natural resources, WWF is creating a better future for wildlife every day.

We protect wildlife because they inspire us.

Keep habitats and landscapes thriving

WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. 

Today's dishwashers are about 95% more energy-efficient than those bought in 1972—your old dishwasher may be costing you more in energy bills than it would take to buy a new one.

Many idle electronics—TVs, DVD players, stereos, microwaves—use energy even when switched off to keep display clocks lit and remote controls working. Switch off power strips and unplug electrical devices when you're not using them.

Recycling 1 ton of paper saves 7,000 gallons of water, 3 cubic yards of landfill space and 4,100 kilowatt-hours of electricy.

The diversity of life isn't evenly distributed around the globe. It is concentrated in certain areas, which makes specific places a priority for conservation.