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It all started over a decade ago when a group of American and British ESL teachers at the Marzio School in the south of France noticed that the traditional materials they were using from The Big Publishers to teach their students simply weren't doing the job they were supposedly designed for. Classroom English is all too often "perfect" with slow short phrases spoken on the audio and video materials used with students. This is fine until the learners actually meet genuine Americans, British people, and other Anglo-Saxons, to discover that nobody, in the real world, speaks "classroom English". The idea was to take the shock out of hearing real English for the first time. Since our students now watch and listen to real people, the shock is built into the method itself, saving learners many hours of frustration during their first weeks and months in new English-speaking environments.