Assigning too much influence to media can lead to the design/ development
of sloppy, ineffective instructional materials that are accepted by technologists and users simply because they
utilize CBI, interactive video, or other 'high-status' delivery media. Assigning too little influence to media,
on the other hand, may discourage reflective thinking by designers about which media can best convey the instructional
strategies needed to achieve instructional objectives (p. 6).