A Marvelous Journey Of Bira 91 - 0 views
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croissant85 on 17 Sep 19A Beer Brand which by "B9 Beverages PVT LTD" launched in the year 2015. AN Indian craft beer "B9 Beverages PVT LTD" initially had a brewery unit in Flanders region of Belgium and imported 'Bira 91' to India, till the Indian born entrepreneur Ankur Jain(who started it), found the brewery in India, as it was cost-saving to process beer in India. 'Bira 91' branding strategy was 9 months long and this time investment really paid as it has reached to the customers head and setting the right benchmarks for other brands that will come in, 'Bira 91' is banging on with its product strategy, they don't really step into activities that really need not be done. 'Bira 91' has literally no meaning, except '91' which represents India's country code. The iconic monkey logo.