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What precisely is the point in utilizing trademark images? I'm discussing the ® and ™ we some of the time see joined to logos. "On the off chance that you assert rights to utilize a mark, you may utilize the "TM" (trademark) or "SM" (benefit mark) assignment to caution people in general to your claim of responsibility for mark, paying little respect to whether you have recorded an application with the United States Patent and Trademark Office (USPTO).