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J Black

The Three-E Strategy for Overcoming Resistance to Technological Change (EDUCAUSE Quarterly) | EDUCAUSE - 0 views

  • According to a 2007 Pew/Internet study,1 49 percent of Americans only occasionally use information and communication technology. Of the remaining 51 percent, only 8 percent are what Pew calls omnivores, “deep users of the participatory Web and mobile applications.”
  • Shaping user behavior is a “soft” problem that has more to do with psychological and social barriers to technology adoption. Academia has its own cultural mores, which often conflict with experimenting with new ways of doing things. Gardner Campbell put it nicely last year when he wrote, “For an academic to risk ‘failure’ is often synonymous with ‘looking stupid in front of someone’.”2 The safe option for most users is to avoid trying something as risky as new technology.
  • The first instinct is thus to graft technology onto preexisting modes of behavior.
  • ...6 more annotations...
  • First, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business. This “Three-E Strategy,” if applied properly, has been at the core of every successful technology adoption throughout history.
  • Technology must be easy and intuitive to use for the majority of the user audience—or they won’t use it.
  • Complexity, however, remains a potent obstacle to realizing the goal of making technology easy. Omnivores (the top 8 percent of users) revel in complexity. Consider for a moment how much time some people spend creating clothes for their avatars in Second Life or the intricacies of gameplay in World of Warcraft. This complexity gives the expert users a type of power, but is also a turnoff for the majority of potential users.
  • Web 2.0 and open source present another interesting solution to this problem. The user community quickly abandons those applications they consider too complicated.
  • any new technology must become essential to users
  • Finally, we have to show them how the enhanced communication made possible through technologies such as Web 2.0 will enhance their efficiency, productivity, and ability to teach and learn.
  •  
    First, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business. This "Three-E Strategy," if applied properly, has been at the core of every successful technology adoption throughout history.
Henry Thiele

U.S. Department of Education Releases new Report on Use of Data Systems to Support Reform - 5 views

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    systems and are starting to use that valuable data to change classroom practice and improve student achievement, according to a new report released by the U.S. Department of Education. But school leaders are still searching for the best models to mine the data to discover the best instructional methods for students, the report says. "Data should be part of a feedback loop used to drive improvement at every level of the education system. This study helps us understand the kinds of data that need to be available for teachers and school leaders if they're going to use data to improve their practice," said Carmel Martin, assistant secretary for the Office of Planning, Evaluation and Policy Development. In "Use of Education Data at the Local Level: From Accountability to Instructional Improvement," researchers surveyed officials from 529 districts, conducted in-depth site visits to 36 schools in 12 districts leading the way in data usage, and analyzed secondary data from a survey of over 6,000 teachers to obtain a national picture of current data use practices at the local-level.
Adesanmi Adedotun

How to Activate YouTube on All devices - 1 views

How to Activate YouTube on All Devices If you are using Roku streaming stick you can activate your YouTube account on it and enjoy YouTube videos and event with the Roku streaming stick. ...

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started by Adesanmi Adedotun on 16 Feb 19 no follow-up yet
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Experience with facilitating professional development and TurnItIn - 18 views

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bengalic

How to Complete the Most of Online Shopping in Bangladesh? - 2 views

The evolution of the internet has completely transformed the traditional shopping experience. People can now find products worldwide and shop instantly, with payments made within seconds. They also...

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started by bengalic on 16 Apr 22 no follow-up yet
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Remove Google Bad Reviews - - 0 views

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Most important smartphones of 2012-13 - 0 views

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Fred Delventhal

edstreamtv » home - 0 views

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Cyndi Danner-Kuhn

Gibbon Fairfax Winthrop HS's iPad Initiative - 14 views

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    This is the second year of the GFW High School One-to-One iPad Initiative where every GFW High School student has access to an iPad tablet to use in their classes. Students can use their iPad: -as an organizational tool to track assignments, homework and class projects. -to access the internet to research information needed for class projects. -to create on-line presentations -to word process class papers and projects -to run a variety of applications to enhance their learning experience in class -to read electronic books, tests, newspapers and magazines
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Dave Truss

Pearson Presents: Learning to Change - Practical Theory - 0 views

  • I remain very, very concerned with the notion that all we have to do is let the kids connect with the world -- just like they do on Facebook or MySpace -- and the kids will learn. There's a fallacy there, and my experience with how much really deep teaching of digital ethics we've had to do at SLA to counter all that the kids come in the door thinking about the digital world.
  • is there much of an honest discussion of just how hard implementation of these ideas actually is.
  • And the problem is that our entire structure has to change to make it easier. You can't teach 150 kids a day this way... you can't have traditional credit hours... you have to find new ways to look at your classroom. Everything from school design to teacher contracts to class size and teacher load to curriculum and assessment -- everything we do in schools -- has to be on the table for change if we are to achieve the kind of schools that video is speaking about. The only thing that shouldn't be on the table, and that the video actually hints that it should be, is the need for teachers in their day to day lives-- the adults who can make a deep profound impact in kids' lives.
  • ...3 more annotations...
  • Because nowhere in that talk
  • "If we just change it all up, the kids will all suddenly just start learning like crazy" when that misses several points -- 1) we still have an insanely anti-intellectual culture that is so much more powerful than schools. 2) Deep learning is still hard, and our culture is moving away from valuing things that are hard to do. 3) We still need teachers to teach kids thoughtfulness, wisdom, care, compassion, and there's an anti-teacher rhetoric that, to me, undermines that video's message.
  • We cannot pretend these ideas "save" our schools, they create different schools -- better ones, I believe -- but very, very different ones, and that's the piece I see missing.
  •  
    I remain very, very concerned with the notion that all we have to do is let the kids connect with the world.... There's a fallacy there, and my experience with how much really deep teaching of digital ethics we've had to do at SLA to counter all that the kids come in the door thinking about the digital world.
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