Don’t tell me it’s too hard or that your boss doesn’t know YouTube from an iPod. Those are excuses, not reasons. If YouTube is blocked where you work, get it unblocked. Write a white paper justifying why it shouldn’t be blocked. Meet with your boss about it. Meet with your boss’s boss about it. Start a blog where you talk about it. Volunteer to give a brown bag presentation to your office. Just DO something! Take the initiative and work on changing how your organization works - don’t just sit there sulking, saying, “I wish we could do social media here, but we can’t even get on Facebook so there’s no use.” Bringing social media to your organization isn’t something that happens from 9-5. It happens from 5-9, after everyone else has gone home.
The packaging should be designed in a way that makes it easy to store and transport, and the product should be priced competitively to attract consumers who are looking for a high-quality soda water option.
