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Consumers' high need for a protein-rich diet is a major driver driving the growth of the Micellar casein market. Micellar casein is high in protein, which promotes muscular building and lowers body fat. This element is propelling the industry forward. Increasing consumer awareness of weight-loss programmes as a result of rising health-consciousness. The increased frequency of chronic disease is expected to increase demand for protein-rich foods. Furthermore, the growing usage of casein micelles as a carrier for molecules in the antiretroviral drug delivery system for HIV/AIDS is projected to create attractive growth prospects in the near future.