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Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest. digg_url = 'http://digg.com/programming/How_to_Build_a_Social_Media_Cheat_Sheet_for_Any_Topic';digg_bgcolor = '#ffffff';digg_skin = 'normal';Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.

Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest. digg_url = 'http://digg.com/programming/How_to_Build_a_Social_Media_Cheat_Sheet_for_Any_Topic';digg_bgcolor = '#ffffff';digg_skin = 'normal';Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.

Part of her work in developing educational standards for writing social media training materials, Liz explains that we are walking down a totally new path of economics and marketing which is returning to the “culture of a village” and changing the whole marketplace. You can watch from the outside or jump in - either way, you have to understand that this is the same as business techniques of the past while being totally different. In her words, “Can you spell paradox?”