Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gr... - 1 views
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Jennifer Pollock on 30 Aug 17This article looked at a Web-based survey and its results in order to make a correlation between gratifications and uses of social networking sites (SNSs) and an individual's political and civic engagement in the real world. This survey targeted the Facebook Groups application to look at how participation compared to offline activities, mainly due to this feature's ability to recruit members, share common issues, and organize off-campus events. The survey identified four main needs for Facebook Groups involvement: 1) socializing, 2) entertainment, 3) self-status seeking, and 4) information. However, as this survey was trying to draw links between online and offline involvement, the need for information was recognized as having the most impact on participation in real-world activities.