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This article summarizes a study aimed at explaining collective behavior on social networking platforms through intentional social action, which is known as the We-Intention theory. The study focused on Facebook in particular, because it is widely popular among university students and could, thus, illustrate social media's impact on students' motivation to learn via virtual communities. In the article, the We-Intention theory is driven by social influence factors, social presence, and elements of the uses and gratifications (U&G) model. U&G, as defined in the article, explains why individuals gravitate toward certain digital media over others. U&G assumes individuals are both goal-directed and aware of their needs, listed as purposive value, self-discovery, entertainment, social enhancement, and maintenance of interpersonal connectivity. The study identified two U&G needs, entertainment and interpersonal connectivity, as significantly determining intentional social action under the We-Intention theory.

That article is very interesting stating that most use Facebook for instant communication and connection. The need for instant gratification. Joining too many groups or trying to connect to too many people does make it hard to have a specific connection to one group. May be the reason that people post so many random topics and photos.

Interesting perspective on Facebook from the point of view of students using the platform.Since most of my background is from K-12 education, I have not witnessed teachers using the platform with their students. I have found that most K-12 teachers use Facebook to communicate with parents. It does seem to have a similar impact on getting parents motivated and active in class activities. Most parents use Facebook and once they know they can follow their child's teacher and get updates via the social media app, parents tend to do so