Many small businesses have in the past avoided using video commercials as part of their small business marketing strategy due to the high cost and limited return on investment. With online video, the equation has changed. Embedded within the article are different advertisements from well know companies. It shows how the commercials grasped the viewer's attention.
The concept of humor is one component to having a successful commercial and grabbing the viewer's attention. This article looks more into the concept and explains how being funny is good and bad.