Google search engine optimisation and their 80/20 rule - 0 views

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  #1 Lausten Villumsen on 15 Nov 13

   

  Search engine optimisation or marketing (using a z or is that zee if your from across the pool) techniques are constantly growing. This evolution is in reaction to the evolution of search engines including Google, Yahoo and MSN. Google specifically has turned out to be seen as the most sophisticated and advanced search engine as it is armed with a range of anti-spam technology.
  
  Googles increasing utilization of anti-spam features has meant that optimising websites for Google has become much harder and its not merely a case of opening your websites supply files in notepad, adding some key-words into your different HTML tags, uploading your files and waiting for the results. In fact in my opinion and Im sure others will agree with me, this kind of optimisation, commonly known as on-page optimisation will only ever be 2000-2001 good at achieving rankings for any keywords that are also mildly aggressive. Those of us who aced maths in school may know this leaves us with 80% unaccounted for.
  
  This 80-20 refers to off-page marketing. Off-page marketing is all related to the amount of links pointing to your website and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Off-page optimization has become for sure the overwhelmingly dominating factor which determines where a site will rank in Google. That then is the reason by the 80/20 rule, Im not discussing the rule which means that in anything several (2-0 percent) are crucial and many (80 percent) are trivial, Im not sure that pertains to SEO.
  
  What is the logic behind this then, why does Google give so much weight (800-900) to off-page optimization initiatives and so little (20-ton) to onpage seo. Well simply put it's all about the quality of their effects. Whereas onpage optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, offpage optimisation is something that is not controlled by anyone therefore by rather by other webmasters, web sites and indeed the Net in general. This implies that it is much tougher to conduct any underhanded or spammy off-page marketing methods in-the hope of gaining an unfair advantage for a website in the Google SERPS (Se Result Pages), this doesn't mean it's difficult though.
  
  Only why offpage components such as incoming links are regarded by Google to be such a great measure of relevance, thus making offpage optimisation the very best approach to optimisation by far allows intricate for a sentence or two. Take the anchor text of incoming links for example, if Google sees a from SITE A to SITE B using the actual connecting text being the words data recovery london, then SITE B has only become more relavent and thus more prone to appear greater in the ranks when somebody searches for data recovery london. In case people desire to learn more on wholesale http://nickvassilev.com/, we recommend lots of online libraries people should consider pursuing. SITE T has no get a grip on over SITE A (typically) and Google knows this. Google are able to look at the link text and say to it self, why could SITE A link to SITE T with the specific words data recovery london if SITE W wasnt about data recovery london, there's no response so Google must deem SITE M to be about data recovery london.
  
  I said generally above because usually webmasters have multiple sites and could crosslink them with keyword rich anchor text, but there's only so many sites and crosslinks any webmaster could control, again Google knows this and so as the number of backlinks and situations of keyword rich anchor text grows (and with that grows the unlikelihood of anything abnormal like crosslinking going on) so to does the relevancy of the site which all the backlinks indicate. Imagine hundreds or thousands of sites all linking to your website X with variations of data recovery london variety terms as the linking text, well then Google may be very dam sure that website X is about data recovery london and feel comfortable about returning it-in the top ten results. This is why they place so much importance (800-724) on offpage rating facets such as links; they are simply one of the most reliable means of examining what a website is about and certainly how well it includes what it is about. This dependence on hard-to cheat off-page factors is what provides the quality search results we all know, love and use each and every day.
  
  The moral of the tale from an point of view then is to pay less time on these little website changes which you think might make a huge difference (but wont) and work hard on what really counts, what really counts is how the web sees your website, the more quality (keyword rich) incoming links your website has the better the webs view will be and thus the better Googles view of your website will be. What Google thinks of your website is vital, as they take care of web sites which they like.

   

  <div class="cArrow"> </div><div class="cContentInner">Search engine optimisation or marketing (using a z or is that zee if your from across the pool) techniques are constantly growing. This evolution is in reaction to the evolution of search engines including Google, Yahoo and MSN. Google specifically has turned out to be seen as the most sophisticated and advanced search engine as it is armed with a range of anti-spam technology. <br /> <br /> Googles increasing utilization of anti-spam features has meant that optimising websites for Google has become much harder and its not merely a case of opening your websites supply files in notepad, adding some key-words into your different HTML tags, uploading your files and waiting for the results. In fact in my opinion and Im sure others will agree with me, this kind of optimisation, commonly known as on-page optimisation will only ever be 2000-2001 good at achieving rankings for any keywords that are also mildly aggressive. Those of us who aced maths in school may know this leaves us with 80% unaccounted for. <br /> <br /> This 80-20 refers to off-page marketing. Off-page marketing is all related to the amount of links pointing to your website and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Off-page optimization has become for sure the overwhelmingly dominating factor which determines where a site will rank in Google. That then is the reason by the 80/20 rule, Im not discussing the rule which means that in anything several (2-0 percent) are crucial and many (80 percent) are trivial, Im not sure that pertains to SEO. <br /> <br /> What is the logic behind this then, why does Google give so much weight (800-900) to off-page optimization initiatives and so little (20-ton) to onpage seo. Well simply put it's all about the quality of their effects. Whereas onpage optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, offpage optimisation is something that is not controlled by anyone therefore by rather by other webmasters, web sites and indeed the Net in general. This implies that it is much tougher to conduct any underhanded or spammy off-page marketing methods in-the hope of gaining an unfair advantage for a website in the Google SERPS (Se Result Pages), this doesn't mean it's difficult though. <br /> <br /> Only why offpage components such as incoming links are regarded by Google to be such a great measure of relevance, thus making offpage optimisation the very best approach to optimisation by far allows intricate for a sentence or two. Take the anchor text of incoming links for example, if Google sees a from SITE A to SITE B using the actual connecting text being the words data recovery london, then SITE B has only become more relavent and thus more prone to appear greater in the ranks when somebody searches for data recovery london. In case people desire to learn more on <a rel="nofollow" href="http://nickvassilev.com/">wholesale http://nickvassilev.com/</a>, we recommend lots of online libraries people should consider pursuing. SITE T has no get a grip on over SITE A (typically) and Google knows this. Google are able to look at the link text and say to it self, why could SITE A link to SITE T with the specific words data recovery london if SITE W wasnt about data recovery london, there's no response so Google must deem SITE M to be about data recovery london. <br /> <br /> I said generally above because usually webmasters have multiple sites and could crosslink them with keyword rich anchor text, but there's only so many sites and crosslinks any webmaster could control, again Google knows this and so as the number of backlinks and situations of keyword rich anchor text grows (and with that grows the unlikelihood of anything abnormal like crosslinking going on) so to does the relevancy of the site which all the backlinks indicate. Imagine hundreds or thousands of sites all linking to your website X with variations of data recovery london variety terms as the linking text, well then Google may be very dam sure that website X is about data recovery london and feel comfortable about returning it-in the top ten results. This is why they place so much importance (800-724) on offpage rating facets such as links; they are simply one of the most reliable means of examining what a website is about and certainly how well it includes what it is about. This dependence on hard-to cheat off-page factors is what provides the quality search results we all know, love and use each and every day. <br /> <br /> The moral of the tale from an point of view then is to pay less time on these little website changes which you think might make a huge difference (but wont) and work hard on what really counts, what really counts is how the web sees your website, the more quality (keyword rich) incoming links your website has the better the webs view will be and thus the better Googles view of your website will be. What Google thinks of your website is vital, as they take care of web sites which they like.</div>

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