Social and policy context
The European Year and movements for Active Ageing
The population in Europe is getting older. The EU Commission stressed in the Europe 2020 strategy the importance of healthy and active ageing. Values represented by mature citizens are becoming increasingly important in contemporary European societies. The year 2012 will be "The European Year of Active Ageing and the Solidarity Between Generations".
The European Year serves as framework for raising awareness, generating innovative approaches, disseminating good practice and encouraging stakeholders to participate. In a time of great challenges for Europe, all generations are called to act together and also to learn, to produce, share and preserve knowledge. In the digital knowledge society, technology and social media should not divide, rather they should foster cohesion amongst generations.
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