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One needs only to think of democratic elections, World Cup soccer and royal weddings to appreciate the intensity with which people can share in these events.

All these worked until a decade ago when new media emerged with all the fanfare of technological innovation.

Welcome to the digital and internet revolution!

The new media, digital broadcasting and the internet are sweeping away the limitations of the analogue world and weakening the grip of government-owned platforms.

Most technologies described as “new media” are digital, and often have characteristics of being networkable, dense, compressible, interactive and impartial.

The modern revolution enables everybody to become a journalist at little cost and with global reach

MEDIA AND GOOD GOVERNANCE

A responsibility of the media is to ensure fair, accurate and impartial reporting. A set of codes of ethics is essential to maintaining standards for media professionals and organizations.

A recent study revealed that a young group spent 16 hours a week to surf the internet, sometimes unnoticed by their parents.

COLLABORATING FOR SUCCESS

Messages need to be consistent and cohesive. Working online also requires keen communication skills.