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Teresa Ilgunas

New Mexico Media Literacy Project | nmmlp.org | Counter ads - 0 views

www.nmmlp.org/...counter_ads.html

advertising medialiteracy techniques resources

shared by Teresa Ilgunas on 06 Jun 10 - Cached
  • Teresa Ilgunas on 06 Jun 10
     
    Elements of good advertising
Teresa Ilgunas

New Mexico Media Literacy Project | nmmlp.org | Language of persuasion - 1 views

www.nmmlp.org/...language_persuasion.html

advertising medialiteracy persuasive persuasion techniques

shared by Teresa Ilgunas on 06 Jun 10 - Cached
  • Teresa Ilgunas on 06 Jun 10
     
    We call these techniques the "language of persuasion." They're not new; Aristotle wrote about persuasion techniques more than 2000 years ago, and they've been used by speakers, writers, and media makers for even longer than that. Learning the language of persuasion is an important media literacy skill. Once you know how media messages try to persuade you to believe or do something, you'll be better able to make your own decisions.
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