"Here's what she found: hiding from big data is so inconvenient and expensive that even Vertesi doesn't recommend it as a lifestyle choice. (She presented her findings at the Theorizing the Web conference in New York last week.) So what does that mean for companies who say users can just "opt out" if they aren't happy with (so-called) privacy policies? Can you be a person on the internet without sacrificing all your data to the Google Powers That Be? I talked to Vertesi about her experiment, its implications, and why hiding from big data can make you look like a criminal"
