Audacious. Egregious. Crazy. These are just some of the adjectives I used in my conversation with Amber. She actually asked me how I wanted to move forward, putting the onus of a solution back on me. I understand why, too: she’s just as powerless as I am. I would love for Apple to face public backlash and financial ramifications for having taken advantage of its customers in such a brazen and unethical way, but Apple seems beyond reproach at this point. It took three representatives before I could even speak to someone who comprehended what I was saying, and even when she admitted to Apple’s shady practice, she was able to offer no solution besides “don’t use the product.” When our data is finally a full-blown utility, however, “just don’t use the product” will cease to be an option. Apple will be in control, bringing their 1984 commercial full circle into a tragic, oppressive irony.
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