KFC Snack! In the Face is back: a fusion of gaming and marketing - 0 views
-
John Pearce on 01 May 14"KFC Australia has created its first ever branded mobile gaming app to directly target the young adult market. KFC teamed up with DT - part of Ogilvy Australia and STW - in October last year and released the KFC Snack! In the Face mobile gaming app for android and apple devices. The campaign ran from October 8 to December 2, 2013 where 2,500 free prizes were given away every day of the campaign plus multiple achievement prizes were available. All rewards were mobile-based and redeemable in all 600 KFC stores across Australia."