What Makes an Experience Seem Innovative? - 1 views
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The recipe for making an experience seem innovative requires just the right combination of ingredients. Start with a deeply frustrating experience. Then look into the gaps between the activities. Finally, build out the systems to make sure you can deliver on the promise. When complete, you’ll have something that could change how your industry thinks about delighting customers and users.
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Truly innovative designs anticipate users’ needs and add value in unexpected ways.