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Twitter can be an effective and easy way to provide real-time information to any interested member of your community with Internet access. You've connected. And believe it or not, that connection can help you build credibility with your community.

Whoa! Wait! We hear your protests. My community is not wired, you say. Not all my parents speak English. I don't have time. I've already sent out the newsletter—and that has all the news. Although it may be true that not everyone in your community has Internet access, you might be surprised at how much access your community has. Take a look at what the Pew Foundation has found out about Americans and technology today

This may sound silly, but there's an art to Twitter. Creating a useful message of 140 characters, spaces included, takes practice. Your long-term success on Twitter is closely tied to the quality of your tweets. The more specific your tweet is and the more it is tailored to a particular audience, the more compelling it will be.